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National Sales Meeting Planning
our opportunity
Design an engaging and exciting meeting experience for 700+ attendees for Mondelēz International’s first in person U.S. sales meeting since pre-pandemic.
our approach
Create a meeting conducive to collaboration on planning while balancing time for attendees to connect, network, and celebrate together. In curating the experience, key considerations centered around creating excitement, engagement and collaboration.
- Vetted top-rated meeting destinations in the U.S., including final negotiation and overall logistics with selected property.
- Created event thematic, developed eye-catching signage & sourced decor to bring each space to life and to enable seamless transition between sessions.
- Collaborated with venue chefs to create custom menus for breakfast, lunch, session breaks, and receptions; incorporating client products where possible, while ensuring a variety of alternatives to address all dietary needs unique to group attendees.
- Developed and implemented the overall communication and engagement plan, inclusive of a custom registration microsite & mobile app for engagement pre- and during meetings.
- Seamless coordination of travel arrangements for air, hotel, and ground transfers for 700 guests.
- Led the overall IAT inclusive of Sales, Marketing, Creative Services, Venue & Vendor Partners.
- Created a once-in-a-lifetime exclusive experience by closing an iconic venue in Miami Beach and opened it only to our guests.
results
92%
92%
welcome experience satisfaction rate
87%
87%
overall meeting satisfaction rate
Thank you all for the incredible effort you all put in to make the NSM the amazing event that it was. For our totally remote team, this was a great way to connect and engage with each other and the feedback from everyone was only positive! You all were super helpful and made for a seamless event.
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