Publix Recipe For Happiness
our challenge
Drive engagement and sales with the millennial shopper base at Publix to reverse market share loss during key time periods.
our insight
Mom’s ability to create meaningful moments with her family is often hindered by the amount of time she spends coming up with meal solutions.
our solution
Uncovering that 97% of moms consider family meals at home to be important and 71% of millennial moms work, we created the ultimate “Recipe for Happiness”– an omnichannel program that combined the brand power of Kraft Heinz, General Mills and PepsiCo to surround moms with simple meal solutions and seasonal content designed to create meaningful family moments and new relevance for Publix.
our results
60%
60%
of website engagement with millennials
187MM
187MM
impressions
18K+
18K+
social actions from blogger content
