Circle of Champions - HMT Associates

Circle of Champions

our challenge

 

Create an annual, turn-key celebratory event that would incent Mondelēz sales teams to win, and reward those Champions with a unique, unforgettable weekend experience each year.

our insight

 

After surveying our Champions, we learned that they were looking for unique, top travel destinations that provided once-in-a-lifetime experiences, worthy of their hard work and achievements.

our solution

 

While keeping the needs of the Champions top of mind, we infused our expertise in hospitality with our passion for crafting unique experiences to create “bucket-list” worthy Circle of Champions weekend celebrations.

 

Every step was designed with hmt personal touches. From the moment winners were announced, to the final goodbyes of the trip, we provided continuous engagement. With a new mystery destination every year, this became the most anticipated celebratory event at Mondelēz!

our results
80%
RSVP completion within the first 48 hours
75%
pre-booked their activities via the hmt portal
30%
extended their trips
4.8+
out of 5 YOY satisfaction rating for exceeding expectations

The whole experience was amazing. Everyone was very welcoming, and the scheduled events were all outstanding. Very well planned out and the destination, hotel and overall experience were great! This motivates me even more because I want to win this award every year.