RITZ
Stack It Up
our challenge
Help RITZ Crackers, the category leader, reverse the downward trend in the cracker aisle at Harris Teeter during the May timeframe.
our insight
We coupled basket analysis, which showed Harris Teeter shoppers over-indexed for Johnsonville Sausage and RITZ Crackers by 51%, with our insight that Cinco de Mayo is a key opportunity for at-home celebrations.
our solution
We created a partnership between RITZ Crackers and Johnsonville Sausage to bring Harris Teeter an exclusive Cinco De Mayo experience and recipe – the “Chorizo & Pineapple RITZwich.”
our results
+20%
+20%
incremental category share gain
+290%
+290%
increased displays in Harris Teeter
#1
#1
Silver Pro Award Winner - Shopper Marketing
